In the age of innovation, merging technology with fashion is the new frontier. Y3K partnered with a forward-thinking brand to create a dynamic experience that redefined digital engagement, blending gaming, augmented reality, and futuristic fashion.
Web-Based Gaming: Fun Meets Fashion
At the heart of the campaign was an interactive web-based game, seamlessly integrated into the brand’s website. The game not only entertained but also engaged users by tying gameplay rewards to exclusive offers on the brand’s products, fostering deeper connections between the audience and the brand.
AR Filter T-Shirts: Wearable Tech with a Twist
The brand also introduced AR filter-enabled t-shirts designed by Y3K. By scanning a QR code on the t-shirt, users unlocked custom augmented reality experiences, turning everyday wear into interactive statements. These t-shirts bridged the gap between physical and digital, creating a buzz among tech-savvy consumers.
Digital Fashion: A Glimpse into the Future
To push boundaries further, Y3K helped launch a line of digital-only fashion, allowing users to "wear" the brand in virtual spaces. These futuristic designs were showcased in the metaverse and used for social media avatars, positioning the brand at the forefront of digital fashion innovation.
Comments