We're on a mission, to decode the hidden patterns behind these emotional choices.
With 90% of consumer purchase decisions driven by unconscious impulses.
The Problems
Here are the key challenges we aim to address as we launch Y3K.
1.
Strategy or Guesswork?
● Inflated Promises by Marketing Agencies
● Y3K uses Analytical Frameworks Rather Than Guesswork
2.
All Brands Look The Same?
● Brands Losing Their Identity in Design Homogeneity
● Psychology-Infused Branding.
3.
Eroding Consumer Trust
● Intrusive Ads are Alienating Users and Creating Skepticism
● Ethical, Value-Driven Marketing Approach
4.
Bland AI Content
● Intrusive Ads are Alienating Users and Creating Skepticism
● Ethical, Value-Driven Marketing Approach
The Vision
Our long-term vision for Y3K is to redefine the future of digital marketing by harnessing the transformative power of digital twins.
1.
Digital Twin
A digital twin is a virtual replica of a physical entity, process, or system, powered by real-time data and advanced simulations.
2.
Cognitive
Systems
A cognitive system is a technology that mimics human thought processes, such as learning, reasoning, and
problem-solving, using AI & ML.
The Benefits
Encourage Desired Behavior
Visual cues, strategic layouts, and persuasive messaging to guide users to driving desired actions.
Study The Symbols
Shape consumer perception by studying symbols and cultural interpretations to effectively convey complex ideas
Behavioral Design
Designing strategies that subtly guide consumer choices through data-driven insights on consumer's biases